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Rye Daily Voice serves Rye, NY

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Cupcake Shop Brings More Than Treats To Rye

RYE, N.Y. – The 350 Classic Bakeshop is a sugary paradise for Rye residents with a sweet tooth that serves up an array of traditional, savory and special cupcake flavors made by its owner, executive pastry chef Keyes T. Clemmer.

“We say that we’re not your average cupcakery,” said Clemmer. After the death of her mother, who was also a chef, Clemmer decided to strike out on her own and opened the Elm Place bakeshop. “People forget that we’re down here. We’re set back, we’re set up, it looks like a commercial building. … Our hands are definitely tied."

However, in the year since the cupcakery opened, it was named a Best of Westchester winner in Westchester Magazine, among other accolades. “It’s small steps for a new business, but small steps from where we want to be,” Clemmer said, adding that she hopes to open bakeshops throughout the Northeast and beyond.

Throughout the week, the classics – vanilla, chocolate, red velvet, black and white, Oreo, and birthday – are baked. Special flavors such as mocha, chocolate fudge peanut butter, dolce de leche and snickerdoodle, are made on different days. On Sundays, signature filled cupcakes such as maple bacon and blueberry French toast are offered. Each Tuesday a “secret cupcake” is made for Facebook fans . If fans ask for it by name in the afternoon, the cupcake is free.

Clemmer, who lives in Rye with her family, said she has worked to become embedded in the community’s culture. All the treats are baked fresh each day beginning at 3:30 a.m. When the business closes for the night, cupcakes are donated to the public works department, firefighters and police. The shop has so far donated $16,000 worth of cupcakes, parties and events to Rye schools, and Clemmer’s ideas keep growing.

The shop is also holding a contest for Rye High School seniors to send out ballots asking students to choose a cupcake for the class of 2013. “A few times a month we’ll be selling whatever cupcake they choose and 100 percent of proceeds will go to the class of 2013,” she said, adding that she hopes to expand the fundraiser for all classes in Rye schools.

The 350 also holds parties, creates custom orders, and holds classes for kids and adults. To celebrate Halloween, from 10 a.m. to noon Saturday, kids can make “Spooky Treats” such as a baker's dozen of spooky sugar cookies and two 350 Boo Cakes. From 2 to 4 p.m., children can decorate four cupcakes and create an edible charm bracelet at the “Witches Costume Ball Class.” On Sunday, Oct. 28, from 11 a.m. to 12:30 p.m., the shop will hold a “Mommy & Me Haunted House Decorating Class.”

For more information on classes or events, see the bakery's classes page or call 914-967-2379. The 350 Classic Bakeshop is located at 30 Elm Place in Rye. It is open 9 a.m. to 6 p.m. Tuesdays through Saturdays and 9 a.m. to 4:30 p.m. Sundays.

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