RYE BROOK, N.Y. -- Houlihan Lawrence sent an elite group of luxury real estate professionals to attend the recent Luxury Portfolio Immersion Conference in Shanghai, China.
The group was led by Elizabeth Nunan, the company’s vice president of global business development
Houlihan Lawrence is an affiliate of Luxury Portfolio International, the luxury face of Leading Real Estate Companies of the World, a global network of more than 500 premier real estate firms.
The inaugural event presented a unique opportunity for a select group of luxury real estate specialists who work with Chinese homebuyers and sellers, with the opportunity to gain a deeper understanding of Chinese culture and traditions. They specifically learned how they may impact decisions relating to real estate.
Speakers included a lineup of luxury and cultural experts on topics such as what drives China's highest net-worth individual, cross-cultural communication and the unique nuances of Chinese culture during the three-day event.
“As we’re seeing an uptick in interested Chinese buyers in the northern suburbs of New York City, where we serve, we felt it was imperative to learn everything we could about the Chinese culture, their homebuying needs and habits as well as the challenges they face when buying in the U.S.,” Nunan said. “This was incredible opportunity to not only learn about the Chinese culture, but to develop business contacts that will help us further promote our inventory of luxury listings on a global scale.”
As members of Luxury Portfolio International, all Houlihan Lawrence listings priced at $1 million and higher are sent to LuxuryPortfolio.com and then to Juwai.com, the most influential site for international real estate among Chinese buyers, with 1.5 million views each month.
“By having our properties appear in Chinese on a locally hosted site, Houlihan Lawrence and our sellers will benefit from an increased presence among this ever-important audience,” Nunan said.
Photo, left to right:: Jeff Hyland, Browker/Owner Hilton and Hyland of Beverly Hills; Lesli Hammerschmidt, Sales Associate, Houlihan Lawrence; Chris Dietz, Vice President International Operations, Leading Real Estate Companies of the World; Nancy Suric, Vice President Relocation, Laffey Fine Homes in Long Island; and Elizabeth Nunan, Vice President Global Business Development, Houlihan Lawrence.
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