ARMONK, N.Y. – Kathryn DeSilva, Daily Voice's Director of Sales, has been promoted to Publisher.
DeSilva joined Daily Voice in April of 2011 and was named Director of Sales last year.
“Kathy cares deeply about her customers and the communities she serves," said Carll Tucker, founder and CEO of Daily Voice. "She has helped guide Daily Voice from a start-up five years ago to the most widely read news source in Westchester, Putnam, and Fairfield counties, with more than 700,000 visitors each month, according to Google Analytics. Her infectious enthusiasm makes her an inspiring colleague and friend.”
DeSilva has an extensive history as a sales leader. She joined Mary Kay cosmetics in 1993 and was a 10 time national court of sales Winner and senior sales director recruiting and building an award winning sales team across the US. DeSilva earned 6 Mary Kay cars, including the famous pink Cadillac.
In 2003, she was recruited to work at Chase Media group leading its inside sales team. She was promoted to sales manager within a year, leading the entire inside and outside sales division as well as direct mail and inserts responsible for revenues of more than $12 million. DeSilva began working at Tri State Media Group in 2008 as Director of Marketing and Special Projects. In that role she developed two websites and helped launch a new publication – Essentials Magazine.
"Daily Voice was a new idea in community communications when we launched five years ago. Today we are recognized as the best source for local news and the strongest, most creative visibility medium for local and regional businesses and organizations," DeSilva said. "Central to Daily Voice’s mission is we care – care about our customers, our readers, and our communities. Feel free to contact me any time at firstname.lastname@example.org. Let me show you how the power of Daily Voice can work for you.”